WHY USE A NEW SWEETENER?
There's no point in making nutritious foods if they
aren't also delicious. We're constantly looking for new
tools to help us make foods that feel like indulging
even though they have a clean nutritional profile.
Recent FDA Ruling
Quest Hero Bars launched in 2017 and, at that time, the FDA required allulose to be labeled as a regular sugar. Per a recent ruling, the FDA no longer classifies allulose as a sugar. Quest Hero Bar packaging has been updated to reflect the new ruling, resulting in a significant reduction in sugar from 12g-13g to 1g per bar.